Preq-Form - Performance marketing executive

Preq-Form - Performance marketing executive

Full Name *

Phone *

Email *

How many years of experience do you have, working with Google Ads

less than 1 year

1-2 years

3-5 years

5+ years

How many years of experience do you have, working with Facebook Ads

less than 1 year

1-2 years

3-5 years

5+ years

How many years of experience do you have, working with Google Tag manager

less than 1 year

1-2 years

3-5 years

5+ years

How many years of experience do you have, working with Digital Marketing Content Creation?

less than 1 year

1-2 years

3-5 years

5+ years

How do you check and stay on top of the latest updates, innovations, and new platforms in social media? *

What is the formula to find CTR (Click Through Rate)? *

Does CTR help in improving quality score?

Yes

No

It depends on the campaign

How do you calculate ROAS (Return On Ad Spend)? *

What does broad match modifier stand for in Google AdWords? How do you denote broad match modifier? *

What factors affect landing page quality? *

On what type of Google Ad campaigns can you empose audience exclusion? *

How can you exclude audiences at the ad group and campaign level? *

What KPI's do you monitor in order to ptimaze a Serch Network campaign, and why? *

When it comes to targeting on Facebook, what tactics do you prefer – category or precise targeting? *

If your campaign objective is “Conversions”, your product is Routee SMS solution and your target audience is “Greek marketing pro”, give brief to the marketing team for all the deliverables your campaign needs. What would you change if the target audience ware “UK Small Business Owner”? *

When working on Facebook ads targeting I prefer

Similar audiences

Custom audiences

Demographics and Interestest

Page followers

When do you use the Reach objective vs. the Awareness objective? *

What is Google Tag Manager? *

Which of the following are advantages of implementing Google Tag Manager?

a) You can add Google Analytics tags to your site without editing site code

b) You can change configuration values in your mobile app without rebuilding a new binary

c) You can add non-Google tags to your site without editing site code

d) You can add AdWords tags to your site without editing site code

e) All of these answers are correct.

f)None of these answers are corect

How can Google Tag Manager help you manage your website?

a) Simplify and speed up tag deployment

b) Specify when tags should fire

c) Manage different versions of tags

d) Increase website performance

e) Increase audience reach

What steps do you follow to create a customer persona? *

How do you handle negative comments on Facebook posts? *

Mention some tools that a Digital Marketing Executive has to consider? *

Explain how would you assess the social media presence of a competitor? *