Qualification form Copywriters.

Qualification form for the evaluation of Copywriters.

Dear applicant, congratulations on succeeding in our first evaluation round! This second round consists of filling a qualification form.

GDPR Agreement 1 *

I consent to share my personal details with AMD Telecom in the context of participation in the company's recruitment process.

GDPR Agreement 2 *

I consent to receive communication by email or phone in regard to my participation in the recruitment process of AMD Telecom.

Full Name *

First Name

Last Name

Mobile Phone *

Mobile number without spaces or characters

Email address *

Date Time of submission *

A) Level of knowledge of the English language

Grammar & Use of English

The following questions are designed to help us evaluate your Grammar & Use of English skills.

Please complete the sentences with the correct option from the ones provided.

1. Not only ____ the salesman close the deal, but also managed to sign a 2-year contract with the head of marketing. *

has

did

had

do

2. The team participating at the EXPO _____ for more than a month before their arrival at the venue last night. *

have prepared

have been preparing

had prepared

had been preparing

3. The board of directors ratified the deal with the Malay telcom _______ the chair, who said he needed more time to evaluate the proposition fully. *

except from

apart for

except for

unless

4. If the support team hadn’t developed the electronic forms in time for the company’s presence at the job fair, not one candidate __________ the chance to apply for an open position before yesterday’s deadline. *

would have

would had

would have have

would have had

5. All the promotional messages _________ by the end of next week, to engage effectively with potential Black Friday shoppers before everyone else starts launching their campaigns. *

will have sent

will send

will have been sent

will be send

6. The UX/UI designer worked tirelessly through the early hours of Friday morning, _____ the landing pages delivered to the Marketing Manager in time for the annual telecommunications exhibition. *

having

to have

to have had

to having

7. The Sales Manager _________ in surpassing her monthly quota, as she was publicly commended by the Head of Sales for her performance. *

must succeed

must have succeed

must succeeded

must have succeeded

8. Rarely ____ successful lead generation and customer conversions materialize without a robust marketing campaign to aid in effective engagement. *

are

do

did

is

9. Marketing campaigns ____ by the marketing department in every company worldwide, and it is this department that is always held accountable for any misfires. *

run

are ran

are run

are running

10. CRM systems are a must-have these days, not least because they offer a comprehensive view of where your market strengths ____. *

are lied

are laid

lie

lay

Vocabulary

Please complete the sentences with the correct option from the ones provided.

11. Generate leads and drive conversions with a marketing platform that _____ seamlessly with your CRM system of preference. *

integrates

intercepts

interface

integrate

12. New marketing tools _______ major changes in the way companies conduct their online business and promotional campaigns nowadays. *

brought out

brought about

brought up

brought upon

13. Omnichannel communication platforms have been on the forefront of marketing innovation for a few years now, _____ the power telecommunications and the popularity of the social messaging apps. *

leveraging

leveling

reveling

levering

14. Most marketing specialist are focused heavily on how to _____ leads to their purpose-built landing pages to ultimately sell a product or a service. *

tunnel

funnel

flannel

partner

15. The marketing platform automates communication workflows to _____ the sending of personalized promotional messages to selected entries in a contacts list. *

facilitate

agitate

paginate

reciprocate

16. To perform a successful segmentation of a customer list, an intelligent marketing automation platform _____ behavioral data as well as the personal characteristics of each individual entry, to determine the right message content. *

neutralizes

patronizes

utilizes

naturalizes

17. To achieve greater return on investment the company had to _____ more funds for the training of the new staff, to maximize efficiency and individual performance when working on their assigned tasks. *

mark

earmark

demark

remark

18. ______ to the carefully-set corporate procedures is imperative for the problem-free operation of all departments in the company, especially during the hectic period prior to the summer holidays. *

advocating

abiding

administering

adhering

19. The head of the presales department circulated a memo that dispelled the lingering rumors of _____ dismissals, due to the dire sales figures of the previous quarter. *

impending

compelling

commended

impounding

20. Driven and fearless of the unforgiving competition in her department, the salesperson made an ______ statement on how she stood behind her colleague in the latest management upheaval. *

clear

unequivocal

unequal

equivalent

Syntax

Please choose the correct option from the ones provided.

21 *

a. Meetings are usually through by 16:30 pm to allow employees ample time to complete there daily assigned tasks.

b. Meetings are usually through by 16:30 pm to allow employees ample time to complete their daily assigned tasks.

c. Meetings are usually through by 16:30 pm to allow employs ample time to complete their daily assigned tasks.

d. Meetings are usually through by 16:30 pm to allow employees ample time to complete their daily assign tasks.

22 *

a. Allocating funds to your account is easy as filling in your personal details in the appropriate fields and then pressing the “submit” button.

b. To allocating funds to your account is as easy as filling in your personal details in the appropriate fields and then pressing the “submit” button.

c. Allocating fund to your account is as easy as filling in your personal details in the appropriate fields and then pressing the “submit” button.

d. Allocating funds to your account is as easy as filling in your personal details in the appropriate fields and then pressing the “submit” button.

23 *

a. The new employee was given a laptop and a carrying case with it’s contents being a charging adapter and a notebook for keeping notes in hard copy.

b. The new employ was given a laptop and a carrying case with it’s contents being a charging adapter and a notebook for keeping notes in hard copy.

c. The new employee was given a laptop and a carrying case with its contents being a charging adapter and a notebook for keeping notes in hard copy.

d. The new employee was given a laptop and a carrying case with its contents being a charging adapter and a notebook for kept notes in hard copy.

24 *

a. Segmentation occurs when data is parse according to certain variables that are set by the account holder of an automation platform.

b. Segmentation occurs when data is parsed according to certain variables that are set by the account holder of an automation platform.

c. Segmentation occur when data is parsed according to certain variables that are set by the account holder of an automation platform.

d. Segmentation occurs when data are parsed according to certain variables that are set by the account holder of an automation platform.

25 *

a. Campaigns are scheduled to ran by the end of business this Friday, to engage with a larger audience during the long weekend break.

b. Campaign are schedule to run by the end of business this Friday, to engage with a larger audience during the long weekend break.

c. Campaigns are schedule to ran by the end of business this Friday, to engage with a larger audience during the long weekend break.

d. Campaigns are scheduled to run by the end of business this Friday, to engage with a larger audience during the long weekend break.

26 *

a. The variables for optimizing workflows are determined by the automation platform, according to real-time data generated from trackers contained in each individual message send.

b. The variables for optimizing workflows are determined by the automation platform, according to real-time data generated from trackers contained in each individual message sent.

c. The variables for optimize workflows are determined by the automation platform, according to real-time data generated from trackers contained in each individual message send.

d. The variable for optimizing workflows are determined by the automation platform, according to real-time data generated from trackers contained in each individual message sent.

27 *

a. Engaged with your audience in the most effective way by signing up for an account with an omnichannel platform that helps you communicate your campaigns with measurable gains.

b. Engage with your audience in the most effective way by singing up for an account with an omnichannel platform that helps you communicate your campaigns with measurable gains.

c. Engage with your audience in the most effective way by signing up for an account with an omnichannel platform that helps you communicate your campaigns with measurable gains.

d. Engage with your audience in the most effectively way by signing up for an account with an omnichannel platform that helps you communicate your campaigns with measurable gains.

28 *

a. Improve customer conversions and acquire behavioral data to target your marketing campaigns more effectively, generating repeat business throughout the year.

b. Improved customer conversions and acquire behavioral data to target your marketing campaigns more effectively, generating repeatedly business throughout the year.

c. Improve customer conversions and acquire behavioral data to target your marketing campaigns more effective, generating repeated business throughout the year.

d. Improve customer conversions and acquired behavioral data to target your marketing campaigns more effective, generating repeat business throughout the year.

29 *

a. Make use of email templates that are easy to configure, add rich visuals and engage content to convert leads into pay customers, with promotional communications that generate results.

b. Make use of email templates that are easy to configure, add rich visuals and engage content to convert leads into paid customers, with promotional communications that generate results.

c. Make use of email templates that are easy to configure, add rich visuals and engaged content to convert leads into paid customers, with promotionals communications that generate results.

d. Make use of email templates that are easy to configure, add rich visuals and engaging content to convert leads into paying customers, with promotional communications that generate results.

30 *

. Newsletters are send before each main exhibition to inform subscribers of the company’s participation in the event, so that appointments can be booked with the team of our visiting experts.

b. Newsletters are send before each main exhibition to informed subscribers of the company’s participation in the event, so that appointments can be booked with the team of our visiting experts.

c. Newsletters are sent before each main exhibition to inform subscribers of the company’s participation in the event, so that appointments can be booked with the team of our visiting experts.

d. Newsletters are sent before each main exhibition to informed subscribers of the company’s participation in the event, so that appointments can be book with the team of our visiting experts

Day-to-day language

Please choose the correct definition from the ones provided.

31. EOB *

estimation of billing

end of benefits

end of business

end of boarding

32. omnichannel *

be in constant contact with a client through multiple channels at the same time

be in constant contact with a client through a single channel

be in constant contact with a client through multiple channels but not at the same time

be in contact occasionally with a client through a single channel

33. EOD *

end of day

end of duty

end of division

end of dialogue

34. workflow *

the tasks assigned to an employee during a working day

the tasks assigned to a department during a working day

the sequence of steps involved in moving from the beginning to the end of a working process

the sequence of steps involved in assigning a new task

35. brand loyalty *

purchasing from different brands and vendors every time

browsing multiple products and services in various vendors online

buying from various online and offline vendors

inspiring customers to make purchases from the same vendor time and again

36. cart abandonment rate *

how quickly a purchase is made

how often a purchase is not completed at the last step of the buying process

how often a customer completes an online purchase

how often customers add items in their cart

37. jargon *

language associated with a particular profession

a tool for internet marketers

the daily office routine

selling technique

38. leads *

loyal customers

potential customers

paid customers

long-time customers

39. conversions *

newly acquired paid customers

website visitors

window shoppers

returning customers

40. funnel *

a process that businesses lead their customers through when not buying products or services

a process that customers follow when they abandon their shopping carts

a process that customers follow when subscribe to a company newsletter

a purchasing process that businesses lead their customers through when buying products or services

B) Writing Skills - Rewriting

The following task will help us evaluate your writing skills.

Rewrite the provided paragraphs below in order to shorten their length without changing the intended meaning.

41. With the use of automated workflows, businesses can save on time and resources, maintaining their current infrastructure while engaging with a wider audience for guaranteed success. [26 words] *

42. Communicate your promotional messages on every available channel with the use of an intelligent digital platform that reaches customers when they are more likely to respond. [26 words] *

43. Increase your sales and lower your marketing expenditure with the use of intelligent automation, driving more customers to your business for maximum gains. [23 words] [Text box for candidates to type in] *

44. Bring all your customer contacts onto our marketing platform in a few simple steps and start sending your promotional SMS campaigns in just minutes. [24 words] [Text box for candidates to type in] *

45. Perform checks on mobile phone numbers to validate their status, lower your communication costs by excluding invalid contacts from your customers list. [22 words] [Text box for candidates to type in] *

46. Upgrade the security of all your customer communications with the sophisticated Two-Factor Authentication service that only Routee can offer for every market across the world. [25 words] [Text box for candidates to type in] *

47. Get valuable information from all your targeted promotional campaigns with trackers and find out how your customers interact with the advertised offers and links. [24 words] [Text box for candidates to type in] *

48. Create promotional emails with the help of ready-made templates that make it easier than ever to engage with your customers on a whole new level. [25 words] [Text box for candidates to type in] *

49. Virtual numbers are available for every country in the world and can help your company establish its presence on a local level in any market you are operating. [28 words] [Text box for candidates to type in] *

50. All your text messages can now be converted to voice in any language you wish, to help you reach a wider audience with much success, due to the immediacy of the medium. [32 words] [Text box for candidates to type in] *

Create an overview of 140 characters based on each paragraph.

51. E-commerce has flourished with the advent of the mobile internet. The use of smartphones with competent authentication systems developed by the giant tech companies in collaboration with financial behemoths, brought instant shopping to the hands of millions of users, boosting the electronic economy to new heights. The advent of 5G is expected to generate even more business online, allowing the seamless integration of telecommunications with e-commerce through the constant tracking and personalized targeting of subscribers for products and services. *

52. When buying consumer items online, you are following a series of steps, with the first action being visiting your favorite online vendor or the search engine of your choice. Once you find the item you want to buy, you register to the vendor’s website to place an order and complete the purchase. Your item usually arrives in a matter of days, on your doorstep. This shopping routine is very convenient but offers no instant gratification as buyers need to wait for their purchased items to arrive. *

53. Marketing automation is an excellent tool that enables business, no matter their size, to launch promotional campaigns to all of their subscribers and loyal social media followers. Advertising products and services has never been easier, as intelligent platforms perform many tasks concurrently and target competently potential buyers with messages that are highly personalized. Personalized messages mean more effective messages that increase engagement and ultimately lead to conversions. *

54. When promotional messages appear on the users’ smartphone screens, they are almost impossible to ignore and not to interact with. As people become more and more dependent on their phones, they tend to communicate with the world through that one device, using voice calls, text and social media messages and emails on the go. Desktop computers will always be in use for office work but it seems that smartphones have established themselves for everything else. *

55. All companies wish to engage with their audience in the most effective way and this is where marketing comes into play, to assist in making an impact in the market they operate. Rich visuals and catchy content with offers that are up for grabs, it is how marketing specialists drive traffic to commercial websites and brick-and-mortar stores. Establishing a brand through the right message, is the number one priority for every vendor that wishes to generate business by reaching the right audience. *

C) Writing skills - Simplifying jargon

Write brief paragraphs that explain the following technical terms and procedures in easy to understand texts.

56. Explain the term Cart abandonment in e-Commerce. *

57. Explain in layman’s terms the process of Viber messaging with SMS fallback. *

58. Describe briefly the steps needed for creating a technical blog post. *

59. Explain the term omnichannel communication to an SBO (Small Business Owner). *

60.Explain in layman’s terms the process of Two-Factor Authentication. *

61. Explain what a Virtual number is to an SBO with no technical background. *

62. Explain the process of Number Validation in easy to follow non-technical language. *

63. Explain what RCS (Rich Communication Service) is and in what ways it is similar or different to traditional SMS. *

64. Explain the core functionality of a Text-to-speech service in telecommunications. *

65. Explain how Missed Call (as a service) can be integrated in marketing campaigns. *

66. Explain the difference between promotional (marketing) and transactional SMS. *

67. What is the value of a Call Masking service for online businesses. *

68. What are mobile Push Notifications? *

69. Explain what a toll-free number is. *

70. Explain in layman’s terms the core function of customer data segmentation. *

D) British English vs American English

Distinguish between American and British English language conventions by selecting the appropriate choice below.

71. Mobile number *

British English

American English

72. Cellular network *

British English

American English

73. Customer behaviour *

British English

American Englis

74. Browsing behavior *

British English

American English

75. Christmas vacation *

British English

American English

76. Summer holiday *

British English

American English

77. Shopping cart *

British English

American English

78. grey *

British English

American English

79. taxi queue *

British English

American English

80. waiting line *

British English

American English

81. postal code *

British English

American English

82. counterclockwise *

British English

American English

83. timetable *

British English

American English

84. autumn *

British English

American English

85. favourite *

British English

American English

86. apologize *

British English

American English

87. programme *

British English

American English

88. realtor *

British English

American English

89. real estate agent *

British English

American English

90. high street *

British English

American English

E) Tone of voice

Relay the provided message to a specific audience from the perspective of:

a. male/female marketing manager

b. male/female sales executive

91. Communicate a 30% increase in the price of SMS for the domestic market of Singapore, while maintaining 98% network coverage. *

92. Communicate GDPR-compliant promotional services in the European region. *

93. Communicate Viber with SMS fallback promotional campagns to small business owners. *

94. Communicate the limitations of SMS messages when delivered to subscribers that do not own a smartphone, from a positive angle. *

95. Communicate the tracking of customer behavior in e-commerce websites. *

96. Communicate the participation of your company in a telecommunications exhibition, where experts in the field will be present from across the world. *

97. Communicate a possible delay in processing top-up funds for overseas customers. *

98. Communicate the opt-out process for subscribers of a newsletter service. *

99. Communicate a 24-hour live agent support service, included in the purchased services. *

100. Communicate the gradual price increase per subscriber number (i.e. 10k subscribers – $0.1, 100k subscribers – $0.2). *

Based on the info you can find on: Routee.net homepage

Please provide a copy for an elevator pitch? *

Thank you for your time!

Please press the "submit" button and our HR department will reach you for the next step of our recruitment process!

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**Please note that our company maintains the right to investigate further your answers.